Urban Air client profile and tech stack overview

About Urban Air Adventure Park
Design & Consultation Partner: TrebleTree LLC

Web App

Urban Air Adventure Park is one of the leading indoor family entertainment brands in the United States, with over 350 locations across the country. The company is known for offering high-energy attractions and experiences designed for kids, teens, and families. With a rapidly growing franchise network, Urban Air needed a digital ecosystem that could support operational consistency across locations while also improving the customer experience. As the brand continued to expand, having a scalable and reliable web platform became increasingly important.

Type of Software

Web Application using WordPress Multisite Framework

Headquarters

Bedford, Texas, USA

Industry

Family Entertainment & Indoor Amusement Parks

Company Size

5000 – 10,000 Employees

Project Scope

This project was delivered through a strategic partnership between EvinceDev and TrebleTree. TrebleTree led the design, frontend experience, and digital strategy, while EvinceDev handled backend development, multisite architecture, integrations, and platform scalability. Urban Air needed a centralized solution to support its growing franchise network, simplify site management across locations, and reduce manual effort. The result was a scalable digital platform that improved operational efficiency, maintained data consistency, and gave franchise teams more flexibility.

Partnership Overview

  • Delivery Model

    Strategic partnership between EvinceDev and TrebleTree

  • Trebletree’s Role

    Strategy, UX, frontend design, and overall digital direction

  • EvinceDev’s Role

    Backend development, WordPress multisite architecture, third-party integrations, and platform scalability

Services We Delivered

Backend Development

Built and optimized the backend systems that supported the website’s functionality, performance, and scalability.

WordPress Multisite Architecture

Developed the multisite framework to support centralized management across hundreds of franchise locations.

Third-Party Integrations

Integrated key platforms such as SOCi, Salesforce, and ecommerce systems to keep business data connected and up to date.

Data Synchronization & Automation

Implemented backend workflows for real-time pricing updates, location data sync, and reduced manual effort.

Challenges

  • Managing Franchise Sites Efficiently
  • Backend Scalability Limitations
  • Limited Franchise Content Control
  • Pricing Inconsistencies Across Platforms
  • Manual Location Data Updates

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