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About Replace Base

eCommerce

Replace Base Ltd, established in 2009, is a trusted UK-based supplier of spare parts for phones, tablets, MacBooks, e-scooters, and more. With a vast inventory of over 14,000 SKUs—including genuine, reclaimed, and premium aftermarket parts—the company serves both individual customers and repair professionals globally. Through its robust online presence and local hubs offering same-day collection and delivery, Replace Base ensures fast, reliable service for consumers and enterprise clients alike.

Type of Software

Multi-channel eCommerce Platform with B2B Portal and Automated Order Management

Headquarters

UK

Industry

Consumer Electronics

Company Size

11 - 50

Project Scope

To support its growing digital operations and improve service delivery, Replace Base partnered on a platform modernization project focused on enhancing the customer experience and internal efficiency. As eCommerce and inventory demands increased, the goal was to create a scalable, user-friendly digital environment tailored to both B2C and B2B users.


The project introduced several key functionalities, including integration with multiple POS systems for real-time inventory and sales tracking, an AI-powered search engine for smarter and faster product discovery, and HelpScout integration for seamless, centralized customer support. Together, these enhancements were designed to simplify operations, elevate user experience, and empower Replace Base to continue scaling in a competitive repair parts market.

Services We Delivered

Magento 2 Multi-Channel eCommerce Development

Built a scalable commerce ecosystem using Magento 2 to manage B2B and B2C sales across web, marketplaces, and POS systems.

Custom B2B Portal & Tiered Pricing System

Developed advanced trade functionality using PHP, enabling role-based access, bulk ordering, and dynamic pricing for business customers.

RMA & Warranty Automation System

Implemented automated returns and warranty workflows integrated with inventory using MySQL for faster processing and reduced manual effort.

AI-Powered Search & Performance Optimizatio

Enhanced product discovery using Klevu and optimized infrastructure with AWS for high performance and scalability.

Challenges

  • High abandoned cart rates impacted conversion and overall revenue.
  • Default Magento setup did not support payment method restrictions based on customer groups.
  • Bulk ordering through Quote Cart occasionally broke the standard Magento cart functionality.
  • Lack of a feature to assign and display dedicated account managers for trade customers.
  • Search results lacked intelligence, relevance, and personalized product discovery for users.

Client Testimonials

EvinceDev transformed our Magento platform with AI search, POS integration, and custom modules. Their team delivered scalable solutions that improved performance, user experience, and operational efficiency—truly a reliable and strategic tech partner.

Testimonial from Steph Kennard on project success
— Steve Garner Founder And Director at The Replace Base Ltd

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