instore reporter ai retail analytics platform

About
The InStore Group

Web Application

The InStore Group, an Inc. 5000 company, is a leading provider of retail merchandising and fulfillment services with nationwide coverage. Their comprehensive offerings include warehousing, order processing, shipping, tracking, customer service, shipment preparation, inbound and outbound logistics, returns processing, e-commerce fulfillment, inventory management, and POP fulfillment services. They also handle picking, packing, and shipping for retail and e-commerce clients, providing end-to-end merchandising support and ensuring efficient execution across thousands of stores nationwide.

Type of Software

Web-Based Retail Analytics & Merchandising Dashboard

Headquarters

Charlotte, NC, USA

Industry

Retail Merchandising & Fulfillment

Company Size

1k - 5k

Project Scope

The scope included designing and developing InStore Reporter, a retail analytics and merchandising dashboard for The InStore Group, an Inc. 5000 company in the USA. The platform integrates with the Natural Insights (NI) API to fetch, deserialize, and store data from nationwide store visits, surveys, and field activities. Built using .NET Core, Angular, MSSQL, and AWS Lambda/EventBridge, the system delivers accurate, real-time, and user-friendly reporting with strong data integrity. It supports role-based user flows and interactive visualizations, including executive summaries and map-based store tracking, to equip stakeholders with actionable insights at scale. By replacing manual reporting with a centralized, automated solution, the platform helped The InStore Group make faster, data-driven decisions, optimize merchandising execution, and drive measurable improvements in sales, profitability, and market share.

Services We Delivered

Web Application Development

Built a scalable retail analytics platform tailored to The InStore Group’s nationwide operations.

Data Integration & Automation

Integrated the Natural Insights API for automated, real-time data collection and synchronization.

Financial Dashboard Suite

Delivered Financial, Daily, and Operational dashboards offering actionable insights and real-time performance tracking.

AI & Geolocation Intelligence

Integrated ChatGPT and Google Maps APIs for anomaly detection, and store-level visualization.

Challenges

  • Accurate Data Retrieval from the Natural Insights API
  • Data Deserialization without Loss
  • Visualizing Complex Survey Data
  • Performance with Large Datasets
  • Store Location Mapping
  • Executive Summary Reporting

Client Testimonials

Team is always willing to make any request happen. Resourceful in finding solutions.

Thomas Palombo
— Thomas Palombo CEO at The InStore Group

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