As someone who has struggled with fine lines, wrinkles, sun damage, and hormonal acne, I know how hard finding effective solutions can be. That’s why we started Groomie Hers—to develop modern grooming and skincare tools that work, helping you achieve that youthful glow you deserve.
Shopify Beauty eCommerce Platform with Skincare Education and Subscriptions
Chicago, United States
Beauty, Health, & Personal Care
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Building on the success of the Groomie brand, Groomie Her extends the commitment to innovative, convenient, and high-quality grooming solutions specifically tailored for women's personal care needs. With a product line focusing on delivering practical and easy-to-use tools, Groomie Her aims to simplify self-care routines for modern women, saving them time and effort while delivering exceptional results.
Groomie Her serves a diverse range of user personas, including individual buyers seeking personal grooming products, subscription users, and beauty professionals looking for reliable, high-quality tools for their clients. The brand's headquarters are in Chicago, United States, and it operates with a small, agile team. Go to Site
Built a tailored storefront using Shopify and Liquid, ensuring a clean, feminine design aligned with the brand’s identity.
Developed responsive UI using HTML, SCSS, and JavaScript, focusing on high-quality visuals and seamless navigation.
Integrated tools like Skio and Rebuy to enable recurring purchases and personalized product journeys.
Implemented CMS-driven educational sections and integrated Klaviyo to drive engagement, retention, and customer education.
Partnering with EvinceDev was instrumental in Her Groomie’s success. From stunning visuals to seamless navigation, they crafted an eCommerce experience that aligns perfectly with our brand and industry demands.
