The Groomie™ Head Shaver brand was born after our founder struggled with thinning hair for many years. Instead of using expensive hair loss treatments or spending too much at the salon/barbershop, we encourage our Groomie family to embrace their baldness! After speaking with several other bald men & women, we set out to develop and design the best head shaver for baldies.
Shopify eCommerce Platform for Grooming Products with Subscriptions and Bundles
Chicago, United States
Beauty, Health & Personal Care
2 - 10
Groomie.club is a Chicago-based brand specializing in innovative grooming solutions for men. With their proprietary SmoothShave™ and MessFree™ technology, Groomie.club empowers customers to embrace their baldness confidently. Their product lineup is designed for simplicity, efficiency, and quality, catering to diverse user personas such as buyers, subscription users, and barbers/professionals. The brand’s mission is to redefine grooming by offering ergonomic tools that deliver clean results while saving time and effort.
Built a high-performance storefront using Shopify and Liquid, aligned with Groomie’s bold and modern brand identity.
Implemented recurring purchase flows and product bundles using Skio and advanced Shopify customizations to drive repeat sales.
Developed responsive UI using HTML, SCSS, and JavaScript, optimized with CDN, lazy loading, and cross-browser compatibility.
Integrated Klaviyo and Rebuy to enhance customer engagement, retention, and product discovery.
Partnering with EvinceDev was instrumental in Her Groomie’s success. From stunning visuals to seamless navigation, they crafted an eCommerce experience that aligns perfectly with our brand and industry demands.
